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If your soap is simply
soap and not considered a drug (such as acne medication soap,
psoriasis soap, sunscreen soap, etc) according to the FDA, it does
not require a label. Soaps purchased here at SOAP BY THE
LOAF are simply considered soap.
However, I've always found that I
preferred to label the soaps listing the ingredients. I
think customers appreciate knowing exactly what is in a bar of
soap they are going to be putting on their skin. Since our
soaps contain real essential oils, there is always the possibility
that a customer could be allergic to a certain essential oil and
they would certainly need to know it is in the recipe. One
customer we have primarily buys our other body products and not
our soap because she is allergic to coconut oil.
If anything, properly labeling your
soaps can be very helpful in selling. Some customers are
looking for certain oils or blends of oils. I've had many
customers who had purchased handmade soaps from other companies in
the past. When they moved or the other company went out of
business, they would come to us trying to find a close replacement
for their favorite bar. One lady wanted a soap with
patchouli, orange and cinnamon -- that would be our pomander soap.
So, having the ingredients on the labels can help your customers
make their selections. Anything that makes it easier for the
customer can increase your sales.
snapshot of our simple soap labels, printed on thick Inkjet
paper, 4 labels to a sheet, printed landscape.
Below, you will find an example of
the way we like to list the ingredients on our retail soaps
labels. We will use our Clove Soap as a model -
Ingredients:
saponified oils of soybean, olive, coconut and shea butter.
Essentials oils: Clove bud. Botanicals:
powdered cloves.
Handmade and hand-cut in Tennessee by certified aromatherapists.
Labels also keep your company name
in the customers mind. I always tell new customers to put
the labels in a drawer in their bathroom or in the linen closet.
That way, when it comes time to order more soap, they don't have
to try to remember what the soap was called. If YOU are new
to them, they won't have to try to remember your company name,
either.
Our labels have our company name
first.
Then our logo.
Next, the words handmade soap
Next, the TYPE of soap, such as CLOVE
Then, our website address
This area of the label is placed directly on the face of the soap
and is part of its presentation.
By spacing down a bit on the label,
I manage to include the ingredient list and have it land on the
SIDE of the bar of soap.
CLICK HERE
FOR A PDF OF OUR LAVENDER ROSEMARY SOAP LABEL.
hopefully, printing out our Green Pergola label, wrapping it
around a bar of your soap, seeing its dimensions, etc, will help
you in designing your own soap labels.
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